A brand strategy immersion seminar for marketers and agency professionals.
Corbett Accel Healthcare Group is proud to offer Strategic Ad College, an annual 2-day brand strategy learning and development workshop. Strategic Ad College makes good marketers great by providing useful tools and techniques aligned with our LIFE Strategic Process. These tools and techniques ultimately lead to market-moving results.
Through interactive discussions, lectures, and hands-on exercises, Strategic Ad College teaches:
- Strategic discipline
- How to think versus what to think
- Understanding your brand's customer
- How to develop power positioning
- Keys to developing brilliant ad strategies
- The best way to coach your ad agency
- How to identify really great advertising
Exclusively for healthcare marketers, Strategic Ad College is taught by instructors that are industry-proven brand builders and published authors. Since the program's inception in 2003, we have trained over 250 pharmaceutical marketers. The maximum class size is 36 people working in teams of 6.
To inquire whether Strategic Ad College is right for you, contact Corbett Accel.
