LIFEfaces

A psychographic segmentation study of physicians that gleans insights into their attitudes toward healthcare, approaches to practicing medicine, prescribing influences, perceptions of pharmaceutical companies, personality and lifestyle attributes, and practice characteristics. LIFEfaces provides deep insight into physician tendencies, patterns, behaviors and beliefs.

View how our LIFEfaces study breaks down physician attitudes and personalities.

brandLIFE

Corbett Accel Healthcare Group's unique brandLIFE formalizes the steps and processes of strategic brand development. The brandLIFE template demonstrates how insight into Target Values and Brand Equities leads to more powerful Brand Positions.

LIFEforce

An ideation process for developing brand strategy, LIFEforce provides strategic guidelines for an optimal brainstorm. With the LIFEforce system, your customized ideation session will be more organized and effective, yielding better results. Each LIFEforce session is customized for specific project goals.

brandPULSE

A 360° assessment of your brand's identity in the physician perceptual space, brandPULSE provides a complete analysis of brand perceptions among healthcare professionals. This analysis delves into the nonclinical, more emotional perceptions that prescribers associate with brands.

LIFEchoice

Decisions aren't always rational. LIFEchoice identifies the triggers and influences behind why healthcare professionals and/or patients make the decisions they do. Gaining insight into these nonclinical decision factors allow us to create more effective marketing and communications platforms.