Stay a step ahead of your competition through market-moving intelligence.
A brand's road to success in the marketplace begins long before its launch. Gaining competitive intelligence—and leveraging it effectively—will help your brand's team in every strategic and tactical decision it faces.
Our Omnicom Partner, Guidenz, offers its clients a unique set of tools for brands to stay ahead of their competition in the fast-paced healthcare industry.
Below is a brief overview of the Guidenz suite of competitive intelligence services:
Information Services
Depending on your brand's needs and position, we provide an ongoing (daily, weekly, or monthly) stream of carefully targeted strategic information on the competition and marketplace.
In the News
In clear, nontechnical language, we bring the information, studies, reports, and news articles that are important to you and your brand to your team.
The Intent Program
By analyzing both marketing and scientific data, The Intent Program evaluates the viability of a product's potential in the marketplace many years before product launch.
Onsite Insite™
This program filters through the world of medical meetings and healthcare conferences to cut out the noise and bring you the streamlined competitive information that matters most for your brand.
Pulse Panels™
A new, streamlined approach to market research, Pulse Panels™ glean fresh insights from your target audience, at lightning speed.
The SMART Program
This Web-based management tool assists your field team in capturing and analyzing feedback from relevant thought leaders and key contacts to provide competitive advantage.
